So you have mapped out your marketing budget for the next 3-months, and it looks like you have managed to get a lot for your money, that is until you realize you forgot to factor in SEO. The boss forgives you but says he is only allocating you another $300 a month. How the heck are you going to see huge hikes in traffic and conversions with such a small amount? Don’t panic, some very smart thinking will get you out of this one.
How much a business should be paying for website optimization services is a highly contested issue. Results should surely reflect how much you pay, but yet this isn’t the case seeing as SEO results are subject to a number of uncontrollable external conditions. Fixed search engine optimization pricing is the norm, no matter what the front page marketing spiel on a website might tell you. So, what you need to be doing is finding the service that gives you the most for your money, and that means seriously considering outsourcing.
Search engine optimization pricing varies vastly across continents, yet a guaranteed search engine optimization quality of service doesn’t. Your $300 goes 10 times further when SEO outsourcing Philippines or India than if you stay with a domestic provider. In fact, what might cost you $900 locally will cost you just $300 across the pacific. This is actually problematic for the industry because valuing the market price of SEO as a service is almost impossible given territorial price gaps. With physical based product markets territorial price scaling is seldom problem as tax duties put a stop to those trying to capitalize on cheap imports.
The SEO world however is very different. All search engine optimization services are delivered digitally or virtually if you like, so it doesn’t matter if you hire a company in Asia, Europe or America. In years to come some bright economist might address this issue, but for now, take advantage of serious value for money.
